24
2022
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06
Overview of the Development of China's Household Printer Industry in 2022: HP Occupies a Leading Position, and Emerging Brands Innovation and Development
Author:
Lanjing
Under the influence of multiple factors such as home learning, the "double reduction" policy, and the backwardness of traditional hardware products, the market demand for more advanced, intelligent and convenient household printers has grown rapidly.
2016-2025 China Printer Market Scale and Forecast
The data shows that in 2021, the scale of China's printer market will be 35.21 billion yuan, of which the household printer market will be 3.38 billion yuan; it is estimated that in 2025, the Chinese printer market will be 40.84 billion yuan and the household printer market will be 6.21 billion yuan.
Analysts believe that the printer industry is a mature industry, the market size is steady, but the growth rate is slowing down, and there is still room for improvement in the household printer rate in China. With the rise of domestic brands and original trends in equipment, the household printer market will maintain a certain growth rate in the future.
China's Printer Innovation Model in 2022
The traditional printer brands are mainly laser and inkjet products, with large market share and popularity. The product line covers the government, enterprises and consumers, with complete functions, but there are certain maintenance costs and operational difficulties. In recent years, emerging brands have gradually emerged. For example, Miaomiao is mainly aimed at the K12 education group, achieving differentiated innovation in hardware upgrades and content services, deeply adapting to home learning scenarios, and leading the vertical track of household printers.
Household Printer Brand Awareness Competitive Echelon.
The survey data shows that HP's brand awareness is in a leading position. The second echelon except Miaomiao is a traditional printer giant. MI, which has a cross-border layout, ranks in the third echelon, and emerging domestic brands have a certain degree of awareness in the fourth echelon. .
Analysts believe that the huge market potential has attracted many domestic companies to enter the market, product innovation will continue to increase market competitiveness, and emerging brands will continue to compete with traditional foreign companies for market share.
The development of China's printer industry is relatively late, and is limited by the blockade of technology patents by multinational companies. At present, the domestic printer market has formed a situation where three American and Japanese companies, such as HP, Epson, and Canon, are facing each other. With the entry of domestic technology companies and Internet companies, local companies have more advantages in understanding the characteristics of the Chinese market and user needs, and attach importance to independent research and development and product innovation, and continue to improve their international competitiveness in the new household printer market, which is expected to break the traditional foreign investment. The pattern of corporate monopoly.
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