The Household Printer Market is Stimulated by Students' Demand for Online Coursework Printing.

Author:

Lanjing

In 2020, after the epidemic, many industries in China will undergo great changes. In the field of science and technology, the printer industry has also undergone a quiet change. The starting point of this change is to print homework for children at home, ink jet printers and laser printers that support wireless printing function have been out of stock in the past three weeks .On the mainstream e-commerce platforms of JD and Tmall, although the number of out-of-stock models this week has decreased compared to the previous week, it is still not optimistic.

In offline channels, most of the best-selling models of many agents and dealers have also begun to be out of stock. The arrival volume of alternative models has also decreased. Generally, the goods have been distributed by downstream distributors before they arrive. There have been price increases of different magnitudes, ranging from tens yuan to several hundred yuan.

China's household printer market is rapidly exploding and is expected to become a new flashpoint in China's technology field. However, the changes in China's printer industry are far more than that.

For the complex system of human society, a long-running, unpopular market has been ignited, sometimes suddenly.

For example, at first few people expected that in addition to the growth of the online class system, the epidemic would be followed by the boom in the household printer market.

According to media reports, in the week when the online class is about to start, the sales of ink jet printing equipment increased by 2.5 times year-on-year, and the sales of laser printing equipment increased by 74.43% year-on-year. From February 15th to March 15th, Tmall printer transaction volume increased by 76% year-on-year, and in terms of search terms, household printers increased by 16 times year-on-year. JD’s data also shows that the turnover of home printers increased by 215% year-on-year, and the sales of ink cartridges also quadruple in February this year. In other platforms and offline stores, some printers have even been out of stock, and some are still on sale, and some have silently raised their prices.

This is not difficult to understand. According to statistics, during the epidemic, 265 million students and 16 million teachers across the country were using the online education system. Considering a child's schoolwork materials, it is a huge volume for a family. They do have reason to configure a printer.

Therefore, some people say that from the narrow to the small and even the public, household printers may gradually move closer to the "mainstream".

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